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Analysis and Reporting
Analytics and reporting services help you evaluate and improve the effectiveness of your digital marketing strategies. These services enable you to improve your performance by making data-driven decisions.
Use of Web Analytics Tools (Google Analytics, etc.)
Definition: The use of web analytics tools is the use of tools such as Google Analytics to monitor your website performance and visitor behavior.
Purpose: To optimize your website and improve your marketing strategies by analyzing visitor traffic, behavior and conversions.
Features: Traffic sources analysis, visitor demographics, user behavior and flow, conversion tracking, creating custom reports.
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